Being an outstanding real estate agent is about so much more than just being a good salesperson. To build a prosperous real estate business, you must establish a strong presence online and in your local community. This means networking with other real estate professionals through events and mentor-ship opportunities. Also, be adept at using digital marketing tools such as social media, Google, and email to connect with past, present, and future clients. It’s not enough to pass the real estate certification exam. You must constantly learn and grow through the latest in real estate continuing education. Finally, focus on one niche, such as 55 and older housing or commercial real estate, and become the expert for that in your region.
- To be successful in the real estate business one needs to be more than just a good salesperson, but it also includes being a marketer and negotiator.
- Many new real estate agents tend to balk at the thought of building their client base from scratch because they believe that it is daunting.
- The first advice given to real estate agents is that they should concentrate first on building both an online and local presence.
“For this article, we asked ten real estate professionals to weigh on what it takes to see success in the real estate business.”