Continuously coming into new property listings as a realtor, you will naturally find yourself viewing properties that would be ideal for past clients. A common question is how to properly reach out to these previous clients in way that is both natural and promising. You can do this by demonstrating a high sense of empathy throughout the entire contact process. Every client that you reach out to should feel a high sense of authenticity that drives them to do business with you again.
- When reaching out to former real estate clients, use whatever communication method the client prefers.
- If you see an opportunity that might be a good fit for a previous client, reach out to them directly to let them know.
- Nurture your relationships with former clients so that if you do contact them with an opportunity, it doesn’t feel like it’s out of the blue.
“Sharing the news with that person is a great way to grow your business and referrals—as long as it’s done in a way that is respectful and of value to the customer.”