It’s common for newer real estate agents to be intimidated by finding their first sellers. Fortunately, there are many strategies to get started. First, build a database. Your goal should be to add 5 people to it daily. Shoot friends and family a quick email announcing your new career and ask their permission to send them occasional information. As you build your list, email your new leads weekly. Send a short message about a listing new to the market or a fun fact about the area. Use your website, social media, and videos to attract potential listings. And finally, hold an open house at your office on weekdays from 4-6 when people are on their way home from work. This is a no-pressure way to develop relationships and build your database of potential buyers and sellers.
- To acquire listings, you can produce a brochure on Vistaprint that outlines your unique skills.
- You don’t want to say, “I don’t know that,” to a question when you are doing a listing presentation. Research very well to understand your neighborhood.
- As a real estate agent, your first job is to strive to get 5 people a day in your email marketing list so you can get leads.
“There are definitely people around you who have listings who would love to have open houses, amazing pictures or free promotions. Borrow listings to use in your marketing that target the same types of sellers that you would like to work with long term!”