Cause marketing, which involves cooperation between businesses and non-profit organizations, can be a very effective means of getting more customers by referral. For example, you could sponsor one of Habitate for Humanity’s construction sites and bring in some employees to help. Another option might be to give employees paid time off to volunteer at an organization like the Humane Society, giving them a chance to socialize with non-customers volunteering at the same time and place. You can also partner with school organizations, firefighters and other community groups.
- Some of the advantages of using referrals to gain customers is that it is not only cheaper than advertising, but the customers are a good fit.
- Many are lost as to ideas for getting customer referrals and rely on asking their customers for referrals or giving financial incentives to those who refer others.
- Cause marketing is a marketing that involves a for-profit business and a non-profit business cooperating in order to have mutual benefits.
“One less utilized but potentially very effective method for getting people to talk about your business and refer new customers to you is cause marketing.”