15 Open House Ideas That Will Actually Get You Leads – The Close

Some agents are often convinced that open houses aren’t effective when selling real estate, but there are several creative ways to make one work for your property. Virtually changing the decor can customize the listing for different target potential buyers with little cost. Hosting a live Facebook or Instagram broadcast from the open house can bring lots of attention as well, showing off the house while it is full of potential buyers. Inviting the neighbors is also crucial, either by digital invite or paper hanger, since they will talk about the house to friends or family looking to move.

Key Takeaways:

Many real estate agents have given up on the idea about open houses because somewhere along the line they were convinced that it didn’t work.
One idea is to run a facebook livestream of the open house. Remember, people are convinced when they believe what they want are wanted by others.
People have sloppy handwriting when they fill the sheet at the open house and making a mistaking between a J and a D might mean losing a prospect.

“Potential buyers will be able to view the house remotely and ask relevant questions that the realtor can respond to and show in real time. Think about all the house-showcasing programs that took television by storm in the late 90s and into the 2000s. It’s MTV cribs made even more compelling with live streaming.”