There are 3 mistakes that most real estate agents make with regards to social media that greatly hinder how efficient and profitable they can be. The first mistake is that they don’t separate business from pleasure. You never want to post something on social media that hurts your brand or makes people think less of you. Secondly, you also don’t want to spent too much time on social media because it will annoy people’s feeds and come off as if you aren’t doing much work. You want to meet people face to face and develop a relationship with them that will help build trust. The final mistake agents make is that they are all business. Nobody wants to talk to someone about business only on social media. It would be like chatting with a car salesman and they keep haggling you about buying a car. People want to get to know the agent, figure out if they can trust you with their business and you should be willing to offer that information and develop a personal relationship with them. Avoid these three mistakes and you will be a much better real estate agent with regards to social media.
- Many real estate agents make the mistake of blending their personal lives and professional images online.
- Real estate agents should utilize social media for lead generation but should not discount the value of face-to-face interactions.
- Use social media to provide potential buyers with valuable information without sounding like a used car salesman.
“What people like out of their sales agents is someone they can trust, someone with endless knowledge of their profession and the ability to answer to their questions.”