Social media is not only one of the best sources for realtors to generate leads, but it also provides additional benefits like building higher levels of trust and recognition among local consumers. The primary platform that every realtor should start on is Facebook. Create a Facebook page and add relevant information such as your business location and contact information. You may also want to add eye-catching features such as a creative slideshow in place of a traditional cover photo.
- Optimize your Facebook business profile by adding a photo, address, and a cover slideshow for heightened engagement.
- Try to create content that will consistently bring in traffic such as client testimonials and events within the community.
- List each property on Instagram as an individual post, and then get creative within the descriptions to grab your followers’ attention.
“A National Association of Realtors survey found that 77 per cent of real estate businesses use social media.”