3 Types of Keywords Every Real Estate Professional Should Target (And 3 They Shouldn’t)

With most real estate property searches now starting online rather than in person, understanding search engine optimization is now a core skill for a successful realtor. Keywords are the key to getting your real estate listings found online. A good start is to focus long tail keywords that are easy to rank for in search engines. Within the keywords focus on keywords that not only are unique to the locality where the property is located but describe the buyer the property suits. Well constructed long tail keywords not only get your property found online, but describe the property and filter your buyers.

Key Takeaways:

As a successful realtor, you know a key to connecting with buyers is to choose keywords that are as limited, on the nose and specific as possible.
For example,you want your listing to bind in on, not just an area, or city, but an exact neighbourhood, where possible.
Bear in mind that future buyers are often on the prowl for data first. It’s good to include informative among the types of key words most valued and used.

“As a realtor, you’re no stranger to trawling through search engines and directories for the perfect listing, or to writing a good listing yourself.”