After experiencing a precipitous drop during the Great Recession, the number of Realtors registered with the National Association or Realtors is trending upwards again. With increasing competition and buyers increasingly willing and able to do a lot of the legwork themselves, it’s more important than ever that you make effective use of social media, social sharing, local images and video/multimedia to promote properties and find customers. You need a well designed, mobile-friendly website, great business cards and a Google My Business page.
- With the ups and downs of today’s real estate industry, effective marketing techniques are everything.
- Social media marketing, including the use of Facebook, Twitter, and Instagram, will continue to be very important in selling a home in 2018 and beyond.
- It’s critical for realtors to keep a close eye on their competition to see what other realtors’ websites and marketing efforts look like.
“Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.”