Establishing a solid presence on social media is perhaps the most influential way to get your brand message out in the open. Building a memorable online footprint should be done by first taking the time to develop a large following. You can help speed up the process by hosting paid campaigns among Facebook and Instagram feeds, which are shown to be highly successful in generating solid leads. Also be sure to always interact with your following to form long-lasting relationships that thrive off productivity.
- If your goal is to make introductions, kickstart conversations, generate leads and get referrals, social advertising is a must.
- Social advertising has gone from strength to strength in recent years, with increased conversions and reduced cost of acquisition.
- Avoid simply spamming by showcasing a diverse catalogue of educational or informative content
“From a business standpoint, there’s never been a better time to harness the power of this 21st-century medium to gain clients and generate leads.”