4 tips for writing powerful real estate copy

Writing a gripping listing headline is vital to making sales in the real estate business. Be as brief and direct as possible so readers that are simply skimming through get the info they need. If possible, use numbers and the word “you.” Use words like unique and special. Use action verbs to capture the attention of readers, because it is more effective to sell based on how the property makes buyers feel, not necessarily just the property’s features. Use Headline Analyzer to evaluate headlines before publishing.

Key Takeaways:

• When crafting real estate blog posts, articles, and ads, the Advanced Marketing Institute recommends utilizing a tool called the Headline Analyzer.
• The Headline Analyzer will help you to evaluate the effectiveness of your headlines based on their broad appeal to a wide audience.
• The words “special” and “unique” are very effective in real estate copy and will make your headlines stand out.

“To use the Headline Analyzer, begin by entering your headlines, select “real estate” as the field in which you are interested, and the Headline Analyzer will evaluate how effective your headlines are based upon three different dimensions: intellectual, empathetic and spiritual.”

Read more: http://www.inman.com/2012/07/23/4-tips-writing-powerful-real-estate-copy/