Writing a gripping listing headline is vital to making sales in the real estate business. Be as brief and direct as possible so readers that are simply skimming through get the info they need. If possible, use numbers and the word “you.” Use words like unique and special. Use action verbs to capture the attention of readers, because it is more effective to sell based on how the property makes buyers feel, not necessarily just the property’s features. Use Headline Analyzer to evaluate headlines before publishing.
Key Takeaways:
When crafting real estate blog posts, articles, and ads, the Advanced Marketing Institute recommends utilizing a tool called the Headline Analyzer.
The Headline Analyzer will help you to evaluate the effectiveness of your headlines based on their broad appeal to a wide audience.
The words “special” and “unique” are very effective in real estate copy and will make your headlines stand out.
“To use the Headline Analyzer, begin by entering your headlines, select “real estate” as the field in which you are interested, and the Headline Analyzer will evaluate how effective your headlines are based upon three different dimensions: intellectual, empathetic and spiritual.”
The BEST way to get more real estate business is by creating more live conversations with your leads. Listings offer great opportunities to create these
How Our Clients Achieve Incredible Success Our Mission: Help the Independent Agent Compete Real Estate has never been more competitive. The true Independent Realtor is threatened on
4 tips for writing powerful real estate copy
Writing a gripping listing headline is vital to making sales in the real estate business. Be as brief and direct as possible so readers that are simply skimming through get the info they need. If possible, use numbers and the word “you.” Use words like unique and special. Use action verbs to capture the attention of readers, because it is more effective to sell based on how the property makes buyers feel, not necessarily just the property’s features. Use Headline Analyzer to evaluate headlines before publishing.
Key Takeaways:
“To use the Headline Analyzer, begin by entering your headlines, select “real estate” as the field in which you are interested, and the Headline Analyzer will evaluate how effective your headlines are based upon three different dimensions: intellectual, empathetic and spiritual.”
Read more: http://www.inman.com/2012/07/23/4-tips-writing-powerful-real-estate-copy/
Martha
4 Ways to Use Listings to Get More Live Conversations with Your Leads
The BEST way to get more real estate business is by creating more live conversations with your leads. Listings offer great opportunities to create these
How to Land More Real Estate Commissions Without Grinding on Lead Generation
If it seems like you’re increasingly doing more work and/or spending more money to keep your pipeline full, you need to know there’s an easier
The Success Real Estate Marketing Approach
How Our Clients Achieve Incredible Success Our Mission: Help the Independent Agent Compete Real Estate has never been more competitive. The true Independent Realtor is threatened on