The majority by far of those looking to purchase a home resort to getting help from a realtor. One way to attract these potential home buyers is to host seminars. This is an easy way to establish credibility and get your name out there. You can also speak at events or appear on a radio or talk show, especially in your local market. Partnering with local schools or contributing to or running a blog are also options for spreading the word about your company.
- Agents can benefit from hosting local seminars as a way to connect in person with buyers or sellers.
- Securing speaking engagements and appearing on a radio show or podcast are two ways for an agent to increase brand awareness.
- Starting and maintaining a blog can build a subscriber list, but if you don’t have time, consider guest posting at someone else’s blog.
“Although the initial process may start online, home buyers ultimately seek advice from a trusted agent.”