There are many different types of marketing strategies to use in real estate, but five of them in particular are quite effective. First, one can try geotargeting advertising to use electronic maps to show houses for sale to potential buyers, which is great for real estate. Direct mail, which uses physical postcards or other types of mail that are more noticeable and eye-catching than other mail, also works. Drip marketing is especially used for homeowners who are going through a period of bankruptcy, as it involves e-mails sent out periodically, with a little information at a time. Pull marketing is used to reel in consumers who are already seeking out whatever goods or services you provide, and this is often accomplished via websites and social networks. There is also philanthropic marketing, which allows businesses to support charities by apportioning some of the proceeds to them, and it makes a business seem more approachable.
- When using direct mail, send postcards or materials in large envelopes that will stand out from the rest of the mail.
- Pull marketing involves getting noticed by consumers who are already looking for what your business is offering.
- People who have recently moved to a new community want to meet neighbors and get involved in local charities.
“Firstly, geotargeting advertising allows marketing professionals to reach prospective home buyers.”