The majority of people being their search for real estate on line. With Facebook being the largest social media platform, realtors much have a presence there. Connect people and neighborhood you work in with content. Post relevant articles and feature neighborhood content like restaurants and parks. Schedule post for everyday so you stay on top of the viewed posts and spend a little on advertising to keep your Facebook presence strong. Integrate your website, blog, Facebook page and all your social media outlets, so that one supports the other with listings, posts and articles. Fortunately Facebook provides great statistics so you can tract how all this activity is paying off for your business and how you might adapt to make an even bigger impact.
- Nowadays, the majority of people who are doing their real estate or property search online like buyers, landlords, and sellers has soared making print media obsolete.
- A tech savvy real estate agent should have an online presence wherever he expects to find his prospects whether be it on Google or Facebook.
- Some of the benefits of Facebook for real estate marketing is that it can help personify a brand, and enable you to engage with your customers one-on-one.
“With over 1.8 billion active users, Facebook is unquestionably the largest social media platform in the world, therefore, real estate brands can no longer ignore the fact that Facebook is leading the wave of the future for real estate marketing.”