Real Estate is a saturated market, especially in larger cities. In order to be successful, a savvy agent will need to keep up with digital marketing trends. Facebook has changed the age-targeting aspect of their platform, requiring agents to be more knowledgeable and creative in targeting prospective buyers. Google has improved their advertising functions, and allows for more focused search targeting. Bots and new bot applications will play a large role in responding and prepping potential buyers, and setting up leads for Real Estate agents.
- Digital Marketing will change in 2020, and Real Estate Agents need to stay updated with the current marketing trends.
- Many of the social media platforms have had major changes affecting real estate advertising. Content needs to be refreshed for competitiveness.
- The Real Estate market is saturated, and in order to stand out, a good agent needs to have a strategy about providing valuable and relevant content to customers.
“While we are all excited to welcome a new decade, we also think it’s a good time for you to reflect on your real estate marketing plan.”