Despite the introduction of new forms of communication, many people still turn to email for their main source to communicate with the world. Email is a highly valued tool in the real estate industry with professionals using it for everything from acquisition of clients to promotion to generating leads to listing of products. There are five other ways real estate professionals can use to bolster their marketing: email newsletters, welcome emails that call for action, targeting sellers in your area, sending personalized emails to former clients, and use of automated emails.
- Email marketing is the most professional form of marketing and is relied on as the key marketing tool.
- Email marketing can be used for a variety of beneficial purposes, and is used by the majority of marketers.
- Effective email marketing is personalized, relevant, and provides value to both the Agent and the buyer.
“If you are in the real estate business, you have most likely heard marketers claim that email is no longer relevant. The numbers however paint a different picture.”