A majority of customers buy from the company that approaches them first. Companies should put time and effort into perfecting their strategy to follow up on the first visit, and win the customer’s business. Treat the customers with respect, and make the time to meet with them and address their needs, on their terms. Use a method of communication that is comfortable to them. Respond quickly to their requests, and make sure to provide valuable and relevant content.
- Marketers should do their best strategies and planning to prepare for a prospect followup, as the followup has a high conversion rate.
- Customers have their own plans on when they purchase, and marketers can only give them a push in the right direction.
- A very large portion of the customers buy from the company that approaches them first.
“Your prospects are going to have ideas of their own, and they’ll buy when they’re ready. The best you can do is to remain vigilant, nurture the relationship and stay top of mind.”