6 Marketing Automation Mistakes to Avoid – Social Media Today

Automating marketing can be very effective in helping a company increase it’s ROI (return on investment). However, there are many mistakes that can ruin an automated marketing campaign, including the following: 1. Getting started without having an effective strategy. 2. Going overboard, blasting contacts with too many emails or social media posts, or emails or posts that are not relevant to your contacts. 3. Using marketing automation tools that do not integrate with your company’s other automation tools and databases. 4. Failure to properly monitor automated marketing campaigns. 5. Failure to test and optimize content. 6. Looking at the wrong metrics.

Key Takeaways:

Do not blast too many emails or social media posts that are not relevant to your target audience.
You need to check frequently on your automated content rather than setting it and forgetting about it.
Don’t forget to create more than one version of a campaign and then test it before you send it out to a wider audience.

“It’s essential to take the time to develop a strategic plan for marketing automation which includes outlining goals, segmentation, integrations, content, and other components.”