More than 80 percent of both buyers and sellers use real estate agents, but in order to capitalize on the opportunities this presents, you need to use a mix of digital and traditional marketing techniques to promote yourself. You need to distinguish yourself in your local area by networking, being active in professional associations, doing media appearances on real estate-related stories, and applying a personal touch. You should also use local real estate events of any kind as venues to find and interact with prospective clients.
- Agents have a large pool of potential clients in the home buying process as a survey showed that 87 percent of home buyers used an agent while buying.
- To be more effective as a real estate marketing agent, you have to be focused locally in order to stand out from the crowd and establish your authority.
- You have to increase your network in order to increase you circle of influence and you can do this by joining local realtors associations.
“Add a personal touch to all of your open houses by adding information sheets that go beyond the basic listing details. Include information about the neighborhood, nearby attractions, and amenities your audience will be interested in, such as proximity to schools and grocery stores.”