It’s a given in today’s digital world, that an online presence is an imperative for most industries. Certainly in the realm of real estate this is unquestionable. More than 90% of millennials are known to check out online specs when homebuying, before proceeding to any live sites. Baby boomers don’t lag that far behind, with 80%+ checking out the online data first. Obviously, a web presence is critical. But, there is more to be considered beyond simply having clear and user-friendly website. For example, rather than creating your own website, consider getting some professionals that can create a customized IDX site with a branded IDX mobile app. Another trick, beyond merely having an online site, is to up your profile by maintaining a presence at social sites, like Facebook, Instagram and Twitter. Post regularly and acclimate yourself with on-site marketing tool kits. Make sure you are getting max usage from these sites. Be sure and use advertising and search options judiciously. Also, don’t forget about email. Create a newsletter. Use it to share positive reviews and triumphs. An email and text drip campaign is another good way to leverage your digital presence.
- Establish a social media presence on Facebook, Twitter, and Instagram and use these platforms regularly.
- Learn how to use Facebook’s various advertising tools to showcase your listings.
- Use an email newsletter to share content and keep in touch with former customers.
“Establishing your online presence is simple enough. Setting up a website, sending emails to prospects and posting on social media are top ways to reach prospects online. The tricky part is figuring out how to utilize those tools in an effective way that establishes your brand, engages your customers and gets you leads.”