A Real Estate Agent’s New Secret Weapon: Data for Local Schools – Realty Times

Schools sell homes. Homebuyers who have children, or are planning to have them soon, rate quality of schools as a key factor in purchasing. Recent research further shows that these buyers spend more when buying their homes, especially when the homes are located in first-rate school districts. For real estate agents and brokers, today’s technology makes it simple to gather relevant information and integrate it with their websites. Statistics such as student/teacher ratios and enrollment numbers can be made readily available to prospective homebuyers. Instead of just saying “these are great schools,” an agent or broker can show them how this is true.

Key Takeaways:

Brokers and agents have a clear advantage in this digital age because they can provide a wealth of in-depth school information for parents on their website.
According to home buyers who were between the ages of 37-51 years, the quality of schools and distance to the school were factors to consider in home buying.
Because buyers in this age group have children and children means bedroom and more square footage, they tend to have the highest median priced homes.

“A broker or agent can use these statistics to help a seller justify aggressive pricing on their home and to persuade home buyers that this home has tremendous value, a factor they need to consider above square footage or the age of the kitchen.”