Are You Winning Or Is The Customer? – Wade Webb Real Estate Coaching

The best thing that you can do as a real estate agent is to be honest with your customer. Honesty is the best policy and in this case, you want to build trust with the customers. They are the ones that are spending money and you only get paid out if there is a deal made. As a real estate agent, you have to be careful when trying to figure out that process. Be patient and stick to the process.

Key Takeaways:

For real estate sales agents, one of the most difficult skills to master is how to handle objections from customers.
Many customers stall sales people when they do not trust them or don’t feel like the marketing is good enough. A good salesperson knows how to identify it.
In posing an objection, customers are telling the truth that they are either running away to something or running away from a painful experience.

“The best of the best learn to probe and dig deeper and ask questions at least 7 times. The 5-6-7 technique is as simple as “so why is that so important?” Or “interesting can you tell me more?” For at least seven questions deep. This allows you to get to the heart of their reason for buying or selling and identify the truth or objection source.”