Beginner’s Guide to Real Estate Marketing – Real Estate Express

As a real estate agent worth his or her salt, you know that selling is the mere tip of the iceberg when it comes to what your job entails. As an agent, you must be a market maven, marketing your own reputation to clients and to the neighborhood as well as constantly marketing the new property listings that come under your management. Although agent pages are the norm for real estate entities, to break the mold and really market oneself agents should go for their own distinct website. Data shows that higher-selling agents by and large also have their own site. A site to be of any use to its agent/owner must have adherence to best web-specific business practices. You will want to ensure that the site has a user-friendly interface. Navigation should be a breeze. The design should be appealing, all pics attractive and clear. All contact info must be understandable and accessible. Having a great FAQ and other real estate resources for browsers is optimal. The site should be IBX optimized and mobile friendly too. With good SEO strategy and a great site, joining the ranks of higher-earning real estate brokers is a reachable dream.

Key Takeaways:

Having a website to promote your brand and generate leads is a key part of being a successful relator.
Social media strategies are important in this day and age, but so is traditional print advertising.
Being active in the community is an extremely effective way to promote yourself as a relator.

“Keep reading for some helpful guidelines that you can use to kick off your real estate marketing efforts.”