If you are marketing using email, then this is definitely for your benefit. There are rules that will make or break your campaign starting with the use of capitol letters. Know this, if you use caps, you are yelling…PERIOD. You will also want to ease up on the explanation points along with using too much bold, italicize or underline as this may come off as a bit rude. Make sure you stay positive, make it an easy to read message and definitely avoid any form of slang, it is just not professional. Finally you can be funny but don’t overkill, just make it pleasant, simple and to the point.
- It is important to understand proper email adequate because it is often the first thing potential clients will see in marketing campaigns.
- It is important to use lowercase and to not use all capital letters because clients can often feel like lowercase letters are equivalent to yelling at them.
- It is important to have a positive tone, but also have a certain level of seriousness and do not abuse humor.
“While these features can be used to emphasize a point, too much of a good thing goes bad quickly. An email full of bold, italicized and underlined text could come across as aggressive, or even rude. If nothing else, it’s distracting and confusing.”