Digital marketing is a powerful tool that many luxury realtors are not taking full advantage of. Digital marketing is a great way to advertise your business and get clients, especially with millennials, 99% of whom will use the internet to search real estate listings. There are several ways to use digital marketing. Email campaigns, social media marketing, good website design, using search engine optimization and paid advertising can get your business much needed exposure. Marketing strategies such as content marketing, joint venture marketing, and influencer marketing can let the public know what your business is all about. Live streaming and virtual reality can get people in touch with a property from the comfort of their own homes.
- Relationship Management (CRM) apps can help you take your digital real estate marketing to the next level.
- Social media marketing is a great addition to email blasts, to help you maintain a connection with your audience.
- It’s vital to also ensure that your online presence matches the “personality” of your brand.
“Yet according to a 2018 study, realtors are simply not effectively engaging the potential of digital marketing.”