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Don’t be a ‘yes agent’ - Inman - Real Estate Marketing That REALLY Works!

Don’t be a ‘yes agent’ – Inman

Successfully selling a home to a potential buyer requires a level of professionalism that goes beyond the initial sale. Future homeowners need to know that you not only fully comprehend the extensive list of ramifications that go along with home buying in the present and future, but that you also empathize with them. When realtors take on the role of a ‘yes agent’ by constantly agreeing with their client, they’re not demonstrating a leadership role of someone who has these levels of comprehension and empathy.

Key Takeaways:

  • As a real estate agent, one of your responsibilities is to be a counselor for your seller.
  • If you are just a “yes agent” agreeing with everything that comes out of the seller’s mouth, you are not doing them any favors.
  • In a perfect and ethical world, real estate agents would be required to enter into apprenticeships with their brokers before becoming completely licensed.

“How many buyer’s agents are simply “yes people” — simply agreeing with their buyer because they either just want to close them or simply lack the required skill, knowledge and candor to be effective counselors?”

Read more: https://www.inman.com/2019/09/20/dont-be-a-yes-agent/