Gone are the days of direct marketing, and television and radio campaigns. By the way, many of them are quite expensive. They are soon going to be replaced by digital marketing. That is what many real estate agents are turning to in order to acquire new clients and sell a higher number of homes. The author states that as the CEO of a digital marketing firm, he encounters a number of real estate agents who are ready to grab hold of the opportunity offered them by digital marketing. But real estate agents often ask how to arrive at success in their digital marketing efforts. That is the reason he is writing this blog piece. The first tip for them is to establish a niche. They should make themselves to be local experts in pricing, target neighborhoods and choice properties because that is what buyers and sellers are looking for. They next tip is that they should have a website. The website should be optimized for mobile devices and should be targeting their niche audience. The website should also have SEO value to make sure customers can find it online. Other tips for real estate agents who want to go into digital marketing are outlined in the blog.
- Direct mail, TV and radio advertising have seen their glory days and will soon come to an end as they are replaced by digital marketing.
- Many real estate agents are embracing digital marketing and they are ready to take the approach of using digital marketing to leverage their work.
- Real estate agents who are local experts and know a lot about price range, neighborhoods and properties are being sought out more by buyers and sellers.
“An important step in reaching the right audience is building a highly convertible website that is mobile optimized and targets your niche. Using an internet data exchange (IDX) listing program for your website allows for great functionality and SEO value to ensure your website is being found.”