Four direct mail tips for digital marketers – Econsultancy

More and more marketers are finding that they’ve reached their peak when it comes to creating engaging digital content. In order to ensure that their marketing content is still resonating with consumers, they’re investing more into direct mail. Direct mail is just as easy to personalize as digital marketing ads due to programmatic printing services that make the customization process easy. These direct mail campaigns can also be integrated into any digital campaigns that they currently have for optimal lead generation.

Key Takeaways:

Integrate your print campaigns with your other campaigns, especially digital.
Retarget your customers by reaching out to the ones who might have considered a product or service, but did not complete the transaction.
To overcome attribution challenges, you can use special coupon codes or landing pages for customers who are responding to a mailing.

“Historically, personalising many kinds of print materials on an individual basis would have been too costly to be viable but again, thanks to programmatic print services, in many cases marketers will find that it’s surprisingly easy and inexpensive to personalise print materials in meaningful ways.”