Getting the Most From Scripts

Many realtors, both novice and experienced, tend to shy away from scripts because they are under the assumption that their meeting with potential home buyers will come off as too rehearsed. This could not be further from the truth. Having a script prepared can allow you to meet your clients with a heavy knowledge base that shows you are well-versed in the current properties, as well as the market in general. Be sure to familiarize yourself with certain tones that should be presented and avoided, such as raising your voice to a higher pitch at the end of a sentence. This tends to show a lack in confidence.

Key Takeaways:

Scripts are helpful to agents because they help them handle a whole lot of issues that might arise from open houses, expired listings, or online leads.
Although many agents don’t like to use it, experts say that the best way to get the most out of a script is to internalize it.
Scripts help agents to know the right questions to ask their clients and it makes them to be more confident with the client.

“They say they feel fake or robotic or “they’re just not me,” says 25-year industry veteran and broker Emily Green of Sandy Green Realty, a family-owned company in Minneapolis.”