When a business is hiring newly licensed real estate agents who do not have experience in the business, they need to make sure that these agents are well prepared for the market. So he has outlined three steps that brokers can take to make sure that their agents are ready for the online business and marketing their brand. The first step is that agents need to find their niche. Because real estate industry is highly competitive, the first step that is required of agents is that they need to find a niche that would ensure their success. Some niches that they could consider include specific residential neighborhoods or housing types which might include condos, resort and vacation homes, properties that are used for investment and income generation, properties that are commercially zoned, property management, and management of rental properties. The second step that they need is to create a strong brand identity. After having a niche, creating a personal brand identity is one of the key steps to success. Although the company’s brand would represent agents, yet they need to create an identity of who they are and what they want to achieve so that people will get to know them and do business with them. The third tip is highlighted in the blog.
- When one is endeavoring to hire newly licensed agents in the business of real estate who are just starting out, one needs to make sure they are well prepared.
- Since real estate business is a highly competitive field, the business should make sure that their budding real estate agents find a niche to operate in.
- After choosing a niche that would help to differentiate them, then the real estate agent has to craft a brand identity that is memorable and personal.
“Your agents’ answers to these questions will help them build the core of their personal brand. All of their future marketing decisions should expand on these ideas.”