Email marketing is one of the cheapest ways to reach out to modern clients, but not everyone does it right. Before you start, make sure that you have the client’s consent to send them emails, otherwise you’re liable to be branded as a spammer. Make sure that your messages are optimized for mobile, as it’s how most clients will consume your content. Consider a newsletter plugin so that you can get valuable analytics, which can help you to improve future campaigns.
- Make sure that you’re starting from a permissions-based platform or you could get labeled as a spammer.
- Make sure that your emails are optimized for mobile, where the bulk of your readers will absorb your content.
- Emails are one of the most inexpensive ways to reach out to potential clients.
“The best use of email would be to develop and maintain better relationships with potential or existing customers.”