How to get the most out of positive media coverage – SmartCompany.com.au

There are many ways to put positive media coverage to use for your company, now and in the future. Make sure to have a section of your website dedicated to media coverage. Add “as seen in” notices to your website, emails, newsletter, and other communications. Be sure to thank the journalist and other stakeholders in your media coverage to encourage a continued business relationship. Remember to also use your media coverage to add credibility to your online social media campaigns.

Key Takeaways:

• Many persons when they achieve the media fame that they have been longing for think that it is the end of everything.
• The fifteen minutes fame that a media coverage gives should not be allowed to end just like that and one can make it durable by using simple techniques.
• Media coverage can be used to advantage and it can be used to boost sales, spread the word about a brand, and allow other media opportunities to come.

“If you have a regular e-newsletter, be sure to include a link to the coverage there too.”

Read more: https://www.smartcompany.com.au/marketing/public-relations/maximise-media-coverage/