Over one-third of consumers are using videos as part of their decision-making process when it comes to purchasing. Making a video is a great way to have a leg up on the competition. When producing a video, make sure you’re telling a story. Be creative and don’t be afraid to go outside of the traditional bounds of real estate marketing. Keep your video short, four minutes or less. When the video is finished, break it into clips and publish them on social media.
- Be sure to tell a story with your marketing video, connecting the narrative to locations and an appealing lifestyle.
- Avoid making the video more than four minutes in length to increase engagement.
- Edit the video into smaller clips and share it on social media to create buzz.
“Video is becoming an essential marketing tool for agents and can help generate significant interest in a property and greater leads.”