The new year is a good time to update your website. The traffic flow to your site is most crucial, and you should spend time understanding and mapping customer behavior on your site. Once you know what is important to your customers, you can streamline and improve the popular points, and focus on their experience. Make the site mobile-friendly, with quick loading times. Use strong visuals to draw in the attention, and clear out old or lesser visited pages. Make the site cater to your customer’s needs.
- Most new users will find your website through search engine queries, social media updates, third-party website backlinks, and paid ads.
- Do a website funnel analysis and a qualitative funnel analysis to help you figure out what prevents your visitors from completing the conversion process.
- Encourage users to leave reviews or ratings as social proof of the effectiveness of your brand.
“Driving traffic to the website is a straightforward process, although not easy. But retaining visitors, guiding them through the marketing funnel, and converting them is a complex process.”