Pay per click marketing can be an effective tool for real estate professionals if used correctly, or could be a waste of time and money. Search engine optimization can only work for a small percentage of agents- for any given search, only ten results appear on Google’s first page. For those who do not make it to the first page, search engine marketing via pay per click marketing should be used. The trick is to get people who click on your link from just an anonymous visitor to a prospective client.
- When you ask a real estate professional about real estate pay-per-click marketing, you will get negative commentary because they have no clue what to do.
- It should be kept in mind that only ten out of the several real estate websites can be on Google page for a search keyword in real estate.
- A bounce in website statistics means that a visitor clicked on an ad that took them to the website but left without clicking anything else.
“While the majority of failed real estate PPC campaigns were conducted by real estate professionals who studied about how the system worked and how to set up ads, they didn’t take the preparatory steps to make sure their websites were ready to take advantage of the visitors coming from those clicks they paid for.”