When it comes to digital marketing the second page of the google search engine is the most non visited place on the web. In order to optimize your position it is important to have citations. There are two different type of citations. Some citations only mention the name of your business on blogs and things of that nature. More formal mentions, like your name, address, and name of your business are considered structured citations. It’s also important to remain consistent with the information about your business. The structured citations are the best way to get on the first page of the google search.
- Make sure that your business is cited on common lists of relevant businesses, such as Google Amy Business and Yelp.
- Structured citations, which must include your name, address and phone number, contribute more to your SEO than unstructured ones.
- Be sure to format your citations and listings consistently, or else some of your citations may not get counted properly.
“The goal of citation tactics is to achieve an enhanced web presence overall, which translates to improved local search engine rankings.”