The Real Estate industry is saturated with many websites, and a good website needs to be customized very well to stand out. To help conversions, a website should offer something of value to a customer-expertise, knowledge, or passion in a specific niche. The website should be optimized visually, with quick loading times, and important information near the top of the page. Keeping everything simple, clean, clear, and easy-to-use will make the browsing process easier, and lead to more conversions.
- Design is crucial because 75% of Internet users judge a website according to how it looks.
- Avoid image slideshows because most people prefer to explore a website at their own pace.
- Use images of real properties and real neighborhoods, not stock photos.
“Consumers claim they don’t find the information they’re looking for on a website a staggering 60% of the time.”