Psychology Principles to Write Effective Marketing Content for Real Estate

Creating effective marketing content that will maintain and generate leads requires extensive knowledge in the psychology principles related to successful marketing. One of these principles is cognitive fluency. Cognitive fluency is the ease in our thought patterns and how we process certain information. It is also what helps us become persuaded by certain messages. Creating content that is high in cognitive fluency requires a message that is easy to read and comprehend while giving the reader reason to believe you more.

Key Takeaways:

  • There is an acronym called FOMO which stands for the fear of missing out. That is why a sense of urgency works best with marketing content.
  • The content that you create should fill the information gap between what your consumers know and what they want to learn.
  • Utilizing effective psychology principles in your content marketing will create much more engaging content that results in increased profit.

“Cognitive fluency is all about the way you present the information to the target audience in order to get them to respond the right way.”

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