In sales you need to have some quick scripts you can rely on. You should have a message to send out to former clients asking if they want to know what the current value of their home is, are they interested in discussing it over coffee. You can talk to people about what markets a home and increases a price. You can sympathize with clients going through a bad situation and keep the emphasis on them. You can dodge the loyalty card by saying they really need the best negotiator possible. There are many questions and excuses in the real estate business. Your job as a realtor is to anticipate them and have a great answer ready for them.
- Make it clear to your that the realtor doesn’t choose the price, but would be happy to provide advice.
- Research shows that sellers who don’t use real estate professionals sacrifice an average of 20 percent on the sale.
- Remind potential clients that they may know their own homes really well, but they don’t know the competition.
“Text people you sold homes to between 2004 and 2009. Schedule as many CMA coffee meetings as you can!”