Real Estate Agents: How To Prepare For A Buyers’ Market

Recently the real-estate market has begun to soften, so now is the time to begin preparing for a buyer’s market. First, think about ways you can market outside the line. Is there a free service you could offer that might transition into sales? Next, don’t cut corners on traditional routes of sale. Are you taking as many pictures as you could of the property? Finally, cast a wide net and search for potential clients in niches you may not have explored before. Are there businesses near the property where you can send flyers?

Key Takeaways:

Consider offering free services in order to market yourself, such as setting up a Facebook page to connect tenants to renters.
Buyers tend to pick their homes based on a single feature within it so take as many photos of the listing as possible.
Cast a wide net, marketing in as many niches as you can think of, including newspapers and church flyers to name a few.

“There doesn’t seem to be any reason to panic, but if there are headwinds coming our way the time to prepare for them is before they arrive.”