Real Estate Marketing 101 – RealtyBizNews: Real Estate News

Although marketing can be really time consuming for a real estate agent, it is necessary to attract clients. Being efficient and effective is key. Use your website to attract clients and give them a good first impression of your company. Register your company with sites such as Google. Social Media is another key part of online marketing. Make sure to follow the 80/20 rule. Make 80% of your posts informative, and only 20% sales oriented.

Key Takeaways:

When one does real estate marketing, it can be a daunting task and working to get leads can be very time consuming as working with those leads oneself.
For someone that is just starting in real estate business and wants to market the business, the real estate website is the first impression with clients.
Several studies have shown that a large number of people search online before they decide to buy. The data shows that 90 percent of people do this.

“However, in today’s competitive market, it’s becoming increasingly more difficult to survive on word-of-mouth alone (and you can bet your competitors aren’t!), which means you need to invest in some additional form of marketing.”