Keeping up with a routine real estate newsletter for your company is absolutely essential in keeping communication open between your previous consumers, as well as any potential customers that you may obtain in the future. Whenever you are developing a seasonal newsletter, be sure to include some listings within the newsletter so that you can also use the publication as a marketing opportunity. Also add a photo of yourself to the newsletter so that people know who to look out for.
- With your real estate marketing newsletter, you have a tool to touch base with prior, current and potential clients.
- Besides including listings, make sure to include at least one article in your newsletter that is strictly of an educational nature.
- A purely informational piece adds value to your newsletter and it can contain content about market trends or other real estate stats, which will help your subscribers feel in the know.
“These should be listings be similar in price to the area you are mailing to OR a good move up price OR show that you are a luxury lister. If you do not have your own types of these listings, ask someone in your office if you can “borrow” theirs.”