One reputation that has followed LinkedIn is that it is a playing field for stuffed CEOs, salespeople who are spammy, and college students who are required to present a resume. This has made many businesses to regard their LinkedIn profile as their online resume. They just list their credentials and an about us detail and hope to high heavens that someone discovers them. What they have not realized is that the platform is a search engine that can drive leads and traffic to a website. In the long term, they can form professional relationships on the site using the traffic from LinkedIn. LinkedIn should not be treated as just another resume but as a way to attract the best and brightest in the industry through building relationships. This guide covers the salient points that can help businesses with profile on LinkedIn. Although SEO is important on LinkedIn, it is just a tip of the iceberg. One should concentrate on fully optimizing his LinkedIn profile rather than focus on SEO because it would help for conversions and direct traffic to the website of the business. That is why the author has prepared a LinkedIn optimization guide on the blog. You have to read it to get the details.
- The reputation of LinkedIn has become one that many people associate with stuffy CEOs, salespeople that are spammy, and college students who want to make an impression.
- Many businesses have come to treat their profile on LinkedIn as an online resume where they list their credentials and hope someone is interested in them.
- It should be known that LinkedIn should be considered a search engine in its own right which can drive targeted traffic to a website.
“With LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your profile and inbox.”