Should Your Marketing Feature Your Clients?

Adding your clients to your marketing narrative can be a great strategy for real estate marketing. Think about whether your clients have a compelling story that could add value to your listing. Get the clients involved in creating the narrative. Ask if your clients would be willing to provide a video testimonial, which can help to authenticate your brand. Build close bonds with your clients so that they can lend you credibility. Perhaps most importantly, keep the personal stories positive and upbeat.

Key Takeaways:

Sometimes, including a client’s story can provide rich background about the property and increase chances of a sale.
Ask a client to give you an on-camera review to help authenticate your personal brand.
Helping your clients integrate their personal stories can also teach them about your professional skills.

“If your clients are game for the task, consider putting them on camera so they can speak directly to prospective buyers about their experience.”