Social Media Marketing Cheat Sheet: What, How and Why

Social media marketing is very useful for small business to know their clients, and grow their customer base. Not all social media platforms are appropriate for all businesses, and your business may work better on one site than another. Social media can help keep customers informed, gain insight into the buyer’s thought processes, and stay in touch with the trends of the industry. Due to the communal nature of many social media sites, it may take longer to build up the trust of potential clients.

Key Takeaways:

Social media marketing requires a longer-term investment than other marketing platforms.
Social media marketing requires more content and personalization than traditional advertising.
Social Media Marketing can be rewarding with long-term relationships and connections with the customer base.

“Just as with any other type of marketing, small businesses need to focus their social network marketing efforts and their dollars on reaching their potential customers.”