For those who want to get involved in real estate, look at all of your options and how you are going to sell the products that you want to sell. The bottom line is that real estate is difficult because people have a lot of decisions to consider when making a home purchase. It is a large moment in many people’s lives so you must make sure that your marketing team makes them feel at home.
- Real estate is very difficult because this is usually the largest purchase of someone’s life.
- Making potential home buyers feel at home is such an integral part of the selling process.
- Be creative and catchy in your real estate pitches because people want to feel inspired.
“The Gartner Hype Cycle for Digital Marketing and Advertising, 2016, by analysts Mike McGuire and Andrew Frank (available to Gartner clients), notes that for large, enterprise-level businesses, “many marketers struggle to establish and effectively communicate the business value being created from their social marketing efforts.””