Social Media Marketing Overview: What It Is and How to Use It

Social media platforms are full of user-generated content, and allow marketers to laser-target an audience with great precision. Social media platforms come in several types. Review sites like Yelp, let the user give feedback and share their opinions on products and services. News sites such as Reddit share individual perspectives on stories and experiences. Instagram and Youtube are key examples of video and visual-based social media sites. Facebook and Linkedin emphasize social networking, connections, and friends. Finding the ideal platform for your business’s niche can greatly increase your relevancy and interaction with potential clients.

Key Takeaways:

• Social media marketing differs from websites in style and form, focusing less on content, and more on connections.
• With users building their own custom profiles, marketing can be laser-targeted to a specific audience on social media.
• Social media marketing can be micro-blogging, images, or video content, as required by the niche.

“The distinguishing feature of a social networking site is the ability to upload a personal profile. These sites usually focus on the individual and connecting with other people.”

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