It is important for real estate professionals to combine their website and their social media presence with each other. Many think that the two things as separate, but they should really be incorporated with one another. You should have useful content on your website, but not too much information. Not only should the content be great, but you should have calls to action in many places on your website. You can use social media to issue headers and press releases online. This is a great way to get people interested in visiting your site. The title must be able to grab the interest of potential clients and hook them in. Free software tools will help you measure the emotional market value of your headline.
- It’s important to provide quality content but not give everything away for free. Make your content promote something that can lead to a sale.
- Social media platforms are basically marketing extensions as they are giant networks people can market products and services on.
- Calls to action are ways to generate traffic and get quality leads as they all want premium information from your reports.
“People expect a lot of totally free content that is relevant to the search that brings them to a real estate website; so provide just that.”