While more people may be moving toward digital marketing, the traditional ways are probably more effective. Some RE/MAX agents have been using newsletters as a way to increase their referrals. Their newsletters are for past clients and close family and friends. Referrals are such a big part of a realtor’s business so it is important for them to keep a close relationship with others. Constantly following up through newsletters can create a long-lasting relationship with past clients.
- Having a competitive advantage in business seems to be everything today and while many think the digital world will help them, some hang onto the traditional means.
- Three RE/MAX agents want to stay ahead of the competition in their field and that is why they have leveraged the newsletters that the company produces.
- Sarah who is an agent for RE/MAX states that she uses the newsletters for clients, family and friends and it helps her to stay competitive.
“The newsletters allow agents to develop ongoing relationships through a consistent follow-up program that creates a lasting impact.”