Many businesses get most of their new customers by doing a great job at their main function and then getting referrals from please customers. While word-of-mouth doesn’t cost anything or require complex knowledge of marketing, there are still things you can do to optimize it. First of all, don’t be afraid to follow up with satisfied customers and ask for referrals, or you may lose out. It’s also often well worth it to offer customers an incentive for referrals as well.
- Even if it seems awkward, it never hurts to ask customers for referrals; word of mouth is still the most oft-referenced form of hearing about a service.
- Because customer referrals are so much less expensive than other lead-generating techniques, they are good candidates for tagging incentives onto.
- Offer a small prize, coupon, or other deal, for customers that refer people that become bona fide customers.
“The moral of the story is that if my real estate agent had followed up with me and asked for referrals occasionally, I would have given them. He would have sold two more homes. It never hurts to ask.”